1:1 coaching · 12 weeks · 6 sessions
Turn what you know into your first business.
You already help people. In 90 days we'll turn that into a real offer, a simple way for clients to sign up, and your first paying clients. I'll be with you at every step.
Spots are limited each season. Founding rate for the first [5] women.
sound familiar?
You're good at what you do. Friends ask for your help. Maybe a few people already pay you, but it's $50 here, a favor there, and nothing you could quit your job on.
You've thought about making it real. Then the questions pile up.
What do I call it? What do I charge? Do I need a website first? An LLC? How do people even sign up?
So you keep doing it for free. And the business you can see so clearly stays in your head.
The shift
It isn't that you don't know enough. It's that no one has shown you the order.
The 90-Day Launch gives you the order, one step at a time, with someone who has helped 80 experts do it and holds your hand.
What you'll have
By Day 90, you'll have
- Your signature offer. A name, a method, a price and a payment plan you feel good saying out loud.
- Your offer ladder. Your main program, plus ways for people to start smaller or keep working with you.
- A way for clients to say yes. A live page, an application, a booking link, an offer page with your proof, and a way to get paid.
- A simple business setup. Only what you actually need to start.
- A sales call you've practiced. You'll know what to say and when to make the offer.
- Your first client, or one on the calendar.
- A plan to get found. A free resource, a welcome email series and content you can keep up with.
- Your numbers and your next 90 days.
The sessions
Six sessions, one clear order.
Every other week for 12 weeks. Each call is about 20 minutes on what you built and your questions, then 40 minutes building the next piece together.
Your income goal, your ideal day, your story and what's been in the way.
Your ideal client, your method, your price and your offer ladder.
How clients will find you, apply, say yes and pay. Your business basics.
Your page goes live. We practice your pitch. Your first client gets an invite.
Your free resource, your welcome emails and content that fits your life.
Your numbers, what's working and your next 90 days.
Field notes / what's included
Everything you need, in one place.
- 6 private 1:1 sessions, every other week
- Support between sessions on WhatsApp
- Your own coaching workbook to track homework and questions
- Your personal hub: your plan, your progress and every link in one place
- An agenda before and a recap after every session
- Recordings of every call
- Pricing research and an income calculator built for your business
- Templates: application questions, sales tracker, testimonial questions, onboarding, welcome emails
- My recorded sales calls, so you can hear how a real call goes
- AI prompts to build your pages, forms and emails yourself
How it works
- STEP 01Apply.A few short questions so I know where you are.
- STEP 02Talk with me.A free 30-minute call to see if it's the right fit.
- STEP 03Start.We book all 6 sessions and you get your pre-work the same day.
Meet your coach
I'll see what you can't yet.
I'm Hannah Andersen, founder of The Expand Lab. Since 2022 I've helped 80 experts turn what they know into courses, programs and businesses, and helped my clients generate over $2 million. I was tired of the corporate world, working for somebody else's dream. Now my mission is to help you escape it too.
I built The Expand Lab for women who are ready to stop waiting. You bring what you know. I bring the order, the tools and the push. We build it together.
The proof
Real results, real numbers.
you could be next
Investment
The 90-Day Launch
Want it built for you instead? Explore the 100-Day Build.
Your questions, answered.
Who is this for?
Women starting their first business from a skill they already have, such as coaching, consulting, teaching or wellness. Most are still working a full-time job.
Do I need a website, LLC or audience first?
No. We start with what you have. You'll set up only what you need, when you need it.
How much time will it take?
Plan for 3 to 5 hours a week between sessions for your homework.
What if I'm still working full time?
Most women in the program are. The pace is built around a 9 to 5.
What's the difference between this and the 100-Day Build?
In coaching, you do the work and I guide every step. In the 100-Day Build, my team builds it with you and for you.
Can I pay in installments?
Yes, 3 monthly payments.
Is this a group program?
No. It's fully 1:1, just you and me.
The business you see is ready to launch.
Twelve weeks from now you could have your offer, your page and your first clients. Or the same questions you have today.
Apply for coaching ↗